Friday, April 26, 2013

Seafood Restaurant--Captain D’s

Captain D’s is a fast food restaurant that specializes in seafood. The first Captain D’s restaurant opened in Donelson in 1969. Captain D’s headquarter is located in Nashville, Tennessee. Comparing to its main competitors of Long John Silver’s and Arthur Treacher’s, Captain D’s offers high quality seafood at a reasonable price. The reasonable price is a factor to Captain D’s to success in the Seafood fast food industry.

In 1969, Captain D’s was known as Mr. D’s Seafoodand Hamburgers when this seafood restaurant was first established. As Mr. D’s Seafood and Hamburgers became popular within Tennessee, they had opened 15 locations. In 1974, Mr. D’s Seafood and Hamburgers changed their name to Captain D’s Seafood Restaurant. Captain D’s wanted to focus on their classic fish and chips, shrimp, and side dishes in order to satisfy customer needs. Captain D’s had grown quickly and became famous in the United States. As of 2012, the company has nearly 600 locations in about 23 states.
Captain D’s has redesigned their menu of seafood to attract health conscious customers. In Captain D’s menu, they have added more vegetables in each meal and offer a wide range of choices in the seafood, salads, and side dishes. As we all know, seafood provides sufficient vitamins, minerals, and other nutrients to the body. Captain D’s has a big advantage on the health concept in comparison to other fast food restaurants. In Captain D’s advertisements, they convey the message of how fish can physical and emotional health. Examples are that fish can improve an individual’s emotional behavior; fish can protect against certain cancers and combat premature aging of the skin. On their official website, Captain D’s Seafood Restaurant promotes the benefits that their healthy menu items provide, such as salmon. Salmon contains Omega-3 fattyacids, which can reduce the risk of heart attacks, stroke, and Alzheimer’s disease. Captain D’s is illustrated as a healthy restaurant brand and diminishes the negative health effects of typical fast food products.

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