Tuesday, April 16, 2013

Californian Hamburgers—In-N-Out

In-N-Out is a famous hamburger restaurant in California, but it is not well known in the state of Washington. In-N-Out restaurant was founded in 1948 by Harry Snyder and his wifeEsther. In California, most fast food customers would like to eat a hamburger in In-N-Out as their first choice. Although the In-N-Out restaurants have made a successful achievement in California, it has a very slow expansion to the other states. Now, In-N-out has a total of 281 stores in California, Arizona, Nevada, Utah, and Texas. In 2012, In-N-Out held a hamburger tasting activities in Hong Kong. This is the first time for In-N-Out to consider opening its global market.

In-N-Out offers the higher quality of fast food compared to other fast food companies. As their undertaking, “We don’t freeze. We don’t pre-package. We don’t over-process.We just make things the old-fashioned way.” The undertaking looks simple, but it is very hard for fast food companies to enforce. As we all know, freezing system could save food for a long time and ensure the ingredients have enough time to transport. In-N-Out does not freeze the ingredients which means they need to increase their product and transport cost in order to keep their fast food fresh.
In-N-Out wants to give something back to the local communities, so In-N-Out has founded a child abuse foundation since 1995. The foundation is a nonprofit organization which helps children who have been victims of child abuse and to prevent others from suffering a similar fate. The foundation is supported by the donor contributions and internal fundraising activities sponsored by In-N-Out. According to contribution report, there was 1.62 million dollars donated in 2011 and 1.71 million dollars donated in 2012. For the child abuse foundation, it is also a way for In-N-Out to build a good brand image in society. 

1 comment:

  1. How important to you consider the firm's philantropic activities? You report on 3 different topics: expansion, menu and CSR. How are they connected?