Dominoes Brand is Regained!!

Dominoes Pizza is a well known delivery pizza franchise that has faced much scruitny in the past 7 years. Customers have appreciated the speedy delivery and convenience that Dominoes has delivered. But what the company gained in speed and convenience lacked in taste and appearance. Consumers in the past have said that "their pizzas suck", "Tastes like cardboard", and other phrases. Customers were not happy with the taste of Dominoes pizzas. I will be discussing what Dominoes has done to change their reputation in a positive sense.

Seafood Restaurant--Captain D’s

Captain D’s is a fast food restaurant that specializes in seafood. The first Captain D’s restaurant opened in Donelson in 1969. Captain D’s headquarter is located in Nashville, Tennessee. Comparing to its main competitors of Long John Silver’s and Arthur Treacher’s, Captain D’s offers high quality seafood at a reasonable price. The reasonable price is a factor to Captain D’s to success in the Seafood fast food industry.

History of Burger King with advertising

Burger King has attempted a number of successful and unsuccessful advertisements. Burger King was the first in the fast food industry to use competitive ads. The theme of this advertisement was that Burger Kings burgers were larger and better tasting than their main competitor, McDonalds. In response, McDonalds sued Burger King in 1980 and they had not compromised a settlement until 2001.

In-N-Out--Fast Food Experiences

The first time I ate a burger at In-N-Out was during my San Diego vacation. I was told that In-N-Out burger is the most delicious hamburger in California. The burger looks like “open laugh” because of the hamburger shape. I was driven by curiosity and decided to go and try it. The popularity of the In-N-Out restaurant is beyond my imagination. There were the long queues whether it is driving through or inside of the restaurant.

The Taco Bell Meat is Partially Good

Taco Bell is well known to serve people Mexican fast food. They have blessed customers with creative menu items such as the Gordita Supreme, 5 Layer Burrito (my favorite burrito), Crunchwrap Supreme, Beefy Nacho Burrito Grillers, and their most recent promotion, Cool Ranch Locos Tacos. A majority of Taco Bell's products contains seasoned ground beef. Taco Bell has previously promoted to consumers that their beef is pure 100% beef.  But for critics, the 100% beef  campaign is false advertisement. The meat is actually a mixture of binders, extenders, and filler compounds. Wit that said, Taco Bell's so called '100% beef ' does not even meet the minimum requirements that are strictly enforced by the Department of Agriculture. The Alabama Law firm, Beasley, Allen, Crow, Methvin, Portis and Miles is suing the YUM Brand Chain for False Advertisement.

Burger King Horse Meat Incident

Burger King is well known for their Mascot, The King, and their most famous burger, The Whopper. In the United Kingdom, Burger King had reached scrutiny among the citizens of Great Britain. Burger King was being accused of containing horse meat within their burger patties.

History of In and Out

Within the In and Out website, you can see a historical timeline of the In and Out restaurants. I like the timeline because it provides an understanding of the history and expansion of the In and Out brand. In this post, I am going to highlight some of the most important years and happenings for In and Out.

Franchising Not an Option for In and Out Burger

            Our next focus of discussion will be about In and Out Burger. On February 25^th, 2013, In and Out Burger president Lynsi Torres had made the announcement that she has decided not to expand her restaurants nationally. In and Out Burger restaurants are only opened in the western part of the US and spark controversy for those on the east side. There are two reasons why she has decided not to franchise.

Californian Hamburgers—In-N-Out

In-N-Out is a famous hamburger restaurant in California, but it is not well known in the state of Washington. In-N-Out restaurant was founded in 1948 by Harry Snyder and his wifeEsther. In California, most fast food customers would like to eat a hamburger in In-N-Out as their first choice. Although the In-N-Out restaurants have made a successful achievement in California, it has a very slow expansion to the other states. Now, In-N-out has a total of 281 stores in California, Arizona, Nevada, Utah, and Texas. In 2012, In-N-Out held a hamburger tasting activities in Hong Kong. This is the first time for In-N-Out to consider opening its global market.

Burger King’s Strategies

Burger King was the No. 2 burger chain before Wendy’s moved up. In order to reclaim its No. 2 position, Burger King has to apply to the new marketing strategy to rebuild its food menu. The new strategy helps Burger King increase 2.7 percent comparable-sales at the fourth quarter. The new menu adds the coffee and fresher foods choices. The good sales made Burger King decide to double its coffee choices in the next few weeks.

The startup and advertising strategy for Subway

Subway is one of the most popular chain restaurants for sub sandwiches. Subway was established by a 17 years old college student and his family friend Fred DeLuca and Peter Burk. He borrowed $1000 and opened the first shop in 1965. The first restaurant was located in Bridgeport, Connecticut and called Pete’s Super Submarines. Their long-term goal was to open 32 stores in 10 years. But in 1974, Fred and Peter had only 16 submarine sandwich shops established. At that point, Fred and Peter realized that they wouldn’t reach their target number of operational restaurants. To reach their goals and expand their brand name, Fred and Peter pursued the opportunity of franchising; launching the Subway brand.

Subway—Healthy Personal Life

Subway was founded in the state of Connecticut in 1965. The key determinant that drove to their fame was the production of 12-inches (30cm) and 6 inches (15cm) sub sandwiches. In modern times, Subway has opened 39,143 stores in 102 foreign countries. It is without question that Subway is the largest successful sandwich franchise organizations in the world. Subway is also the world’s second-largest single-brand fast food franchise chain. In addition, Subway has been recognized as the first global franchise in the top 500 franchise organizations by the United States “Entrepreneur” magazine. Subway has become one of the dominant market leaders in the fast food industry, both domestically and internationally.