Thursday, May 9, 2013

Final Thoughts of Fast food Crave

We are coming to a close to our blog. We thank everyone who has taken the time to read what we had to say. We definitely had fun writing about fast food and reading interesting circumstances of other fast food companies. something that we have learned was that managing a blog was not easy as we thought it would be. We had to do a lot of external research before we posted the blogs. but this was a good learning experience that we will take with us in our future endeavors. Thanks again
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4 comments:

  1. UnknownMay 9, 2013 at 11:59 PM

    I'd love to know if your guys' thoughts on marketing fast food have changed as you have explored the topic further since you talked about each of them in your second post.

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  2. UnknownMay 10, 2013 at 9:25 AM

    Great question. I think our perceptions of marketing and how marketing affects the strategies of fast food companies has changed. We knew that every corporation is their own entity and all compete in the same market. Some fast food companies pay attention to current trends and respond to those trends immediately. Some companies. Some fast food companies respond to customer feedback. and there are a few companies that either late at responding to customer feedback/current trends or do not even respond at all. Perfect example is Dominoes. It was interesting to explore not only their marketing strategies, but how they respond to situations that may damage the reputation of the company. This was intimately related to their marketing strategies as well since they have to rebuild their reputation; to gain the consumers trust (back). Seeing the differences of how fast food companies respond to those situations and their marketing plans was great to see.

    So to sum up what I have said, companies have updated their marketing plans and strategies by keeping up to date with current trends, customer feedback, and bad press that affects the company's reputation. The last thing worth mentioning is technology. How company's communicate to consumers and improving production/capital efficiency has also changed fast food company's marketing strategies as well. Which I guess this ties in with current trends too.

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