Does 1 Inch Make a Difference?

In today's discussion, we are switching our focus from McDonald's to Subway for our next 3 discussions. In January of 2013, an Australian man named Matt Corby had used social media sites to spread negative press about the false advertisement of Subway's $5 Footlong promotional campaign. He had posted on Subway's Facebook page a picture of a 'supposed' Footlong sub that was measured to be 11 inches. Ever since he posted that comment on their Facebook page, over 100,000 Facebook users from all around the world have posted their own comments in response to this critic's comment. The content of the comments posted vary from those switching to Subway's direct competitors (i.e. Quiznos), users posting their own pictures of the measurement of a footlong sub, and users who believe that Matt is overreacting to the whole situation.

How fast food companies targets children and teens

Children:

Children are exposed to fast food marketing techniques through various forms of advertisements such as TV, the Internet, mobile phones, billboards and many others. Successful fast food companies target children with fun messages such as kid’s meal promotions and popular toy action figures. They use positive words such as “fun” and “cool.” Fast food companies often link these words with well known cartoons. On the Internet, kids can play in virtual games provided on the fast food chain website. The

KFC—global strategies

Yum! Brands is the largest restaurant group in the world. Kentucky Fried Chicken, or KFC, is the dominant subsidiary of Yum! Brands and what KFC’s product focus in the fast food industry is fried chicken. KFC is very successful in the fast food industry internationally. According to KFC official website description, “There are more than 15,000 KFC outlets in 105 countries and territories around the world”. In 2011, KFC’s sale revenue is around 15 million (Yum! Brands Annual Report). In my personal opinion, the key to KFC’s global success is accredited towards their global strategies.

Who is to Blame?

Citizens of Brazil are on the edge of their seats and holding in their breaths. Back in 2010, a manager of McDonald's sues the fast food power house for $17,500 in damages. In his 12 years of employment, he has gained 65lbs of pure fat, due to the persistent testing McDonald's quality of food and the benefits of free lunches given to employees. The final verdict granted the manager $17,500. Even though receiving compensatory damages may be gratifying, but internally, the manager still has to live the life as an overweight victim. Today's discussion is on obesity and how obesity affects children.

Extreme facts about fast food

To start off this blog, I want to highlight some extreme facts to inform readers about the growing fast food industry. Later in the blog we are going to elaborate more about the marketing perspective of the fast food industry. I recently found a website called Random Facts while I was searching for information pertaining to my blog. It is a website dedicated exactly to it´s name: random facts. This website had a plethora of facts, but I’m just going to tell you some that I found the most shocking.